Wednesday, August 23, 2006
I put two new sets of cards in the shop. They look rather simple, but I'm still trying to figure out a balance between cost of materials for me, price a customer is willing to pay for something they can't touch, labor, and time. I really don't want to spend hours and materials on a card, price the card at $8.95 (I saw a few mass-produced cards at Borders Books yesterday with this price that looked no differently, design-wise, than all the other DiY stuff) and then never sell any.
It's a little difficult to know what to do--I've seen lots of successful cardmakers out there who print their unique designs (not illustrated, but layout/graphic design) and price them around $15.00 for a set of 6-8. There are more expensive letterpress and screenprinted cardmakers out there, but that labor is just worth the money. A true letterpress is done individually, so my goodness, I can see how a letterpress set can cost around $25.
Thoughts? (*taptap* Is this thing on?)